Imagine watching a video that is highly anticipated from your favorite YouTube creator. Perhaps the moment the famous couple finally got engaged, when an ad pops up right after the clip. This is part of a new ad format for YouTube called “Peak Points.”
The company revealed the new ad format in a previous presentation held in New York on Wednesday.
Peak points are encouraged to leverage Google’s Gemini AI to analyze YouTube videos, identify the moments that appear to be the most or most emotionally impactful of your audience, and then place the ads.
Point Peaks aims to benefit advertisers using tactics aimed at attracting the attention of users when they are most invested in content. This approach appears to be similar to a strategy called emotion-based targeting. Here, the advertiser places ads tailored to the emotions caused by the video. It is believed that viewers experience a growing emotional state leads to better recalls of advertising.
However, viewers may find these interruptions frustrating, especially if they are deeply involved in the video’s emotional arc and want the ad to resume viewing soon.
In related news, YouTube has announced another ad format that is more appealing to users. The platform has debuted a shopping-enabled product feed that allows users to browse and purchase items during advertising.