On Wednesday, YouTube announced an expansion to its pilot program designed to identify and manage AI-generated content that features “similarities” including faces of creators, artists and other well-known or influential figures. The company has also publicly declared its support for the law known as the No Fakes Act. It aims to tackle the issue of AI-generated replicas that simulate someone’s image or voice to mislead others and create harmful content.
The company says it has collaborated with sponsors, Officer Crissoons (D-DE) and Marsha Blackburn (R-TN), as well as other industry players, including the American Recording Industry Association (RIAA) and Film Association (MPA). Coons and Blackburn announces the reintroduction of legislation at a press conference Wednesday.
In a blog post, YouTube explains the reasons behind its ongoing support and states that while it understands the potential for AI to “revolutionize creative expression,” it also comes with downsides.
“We also know that there is risk in content generated by AI, including the possibility of misuse and creating harmful content. The platform has a responsibility to proactively address these challenges,” according to the post.
“The No Fakes Act focuses on the best ways to balance, which gives you a smart pass ahead.
Protection with Innovation: Notify the platform to put force directly in the individual’s hands
Ai generated portraits they believe should come down. This notification process is important as it allows the platform to distinguish between authorized content and harmful fakes.
Platforms simply can’t make informed decisions,” YouTube says.
The company collaborated with the Creative Artists Agency (CAA) in December 2024 to introduce a portrait detection system.
The new technology is based on YouTube’s efforts with existing content ID systems that detect copyrighted material in user uploaded videos. Similar to content IDs, the program works to automatically detect violation content. In this case, a voice simulated from a face or voice created with an AI tool was explained earlier this year.
For the first time, YouTube is also sharing a list of the program’s first pilot testers. These include top YouTube creators such as Mrbeast, Mark Rober, Doctor Mike, The Flow Podcast, Marques Brownlee, and Estude Matemática.
During the test, YouTube will work with creators to expand the technology and improve its controls. The company said the program will expand to reach more creators in the year. However, YouTube did not say that it is expected that the portrait detection system will be more public.
In addition to piloting portrait detection technology, the company has previously updated its privacy process to allow people to request changes or remove synthetic content that simulates portraits. We also added a portrait management tool that allows you to detect and manage how to use AI on YouTube.