Advertising technology company VIANT Technology (DSP) can unlock shareholder value by adopting a Bitcoin (BTC) financial strategy, according to Eric Semler, chairman of Semler Scientific (SMLR), a scientific instrument manufacturer that adopted a Bitcoin purchase policy.
Viant is Zoom Communications (Zoom) and Coursera, Inc. Join (Cour) and join the list of “Zombie Zone” companies Semlers. Neither of the previous two followed his advice.
In X’s post, Semler highlighted Viant’s stock performance as a key indicator of investors’ skepticism about the company’s long-term growth outlook. Since the company’s 2021 IPO, its shares have fallen 44%, hampering 50% in February alone.
Despite this, Viant maintains a strong financial base, which includes $25 million in net cash (approximately 25% of its $900 million market capitalization) and $34 million in free cash flow in 2024, and expects steady growth through 2028.
Viant is facing increased competition with tech giants such as Google and Amazon, and is facing commoditizing demand-side platforms. Chris Vanderhook, one of the three brothers who founded the company, has publicly expressed his enthusiasm for distributed technology, which refers to Crypto, Blockchain and NFT as the core of their “new open web” vision.
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