After a while, Danae Shell got tired of hearing the same story over and over again.
“Something bad happened to someone at work and the story always ended in the same way,” she told TechCrunch. “They just left because doing other things was incredibly complicated and expensive.”
For many people, it is not necessary to realize that seeking legal reliance is extremely difficult and complicated. Even people who work soft, high-tech jobs are hard to anticipate against their company.
It bothered Shell so much that in 2022 she launched Rose. This seeks to make legal assistance more accessible to workers.
The company focuses on employment laws, saying that since its launch, more than 12,000 workers have successfully raised complaints against their employers and negotiated a settlement.
“Vala’s basic paper was, “If we could build a tool that would allow someone to file a tax return from their mobile phone, we could certainly build something that would help us manage our own legal issues,” Shell said.
With Valla Platform, users can gather their own evidence, generate documents, and talk to legal experts who “coach” through what the legal process for each stage of the case is. For example, users said they could track ongoing issues at work, draft court claims, and purchase coaching packages to prepare for preliminary hearings.
Like almost every startup these days, Valla uses AI to streamline knowledge transfer. “The genai engine on our platform serves as the Attorney General in the background,” Shell said. “It all comes from briefing the coaches on the case, taking notes and actions during the call, picking up all the managers and reminders as the case progresses.”
Investors seem to like what they saw at Valla. Today, the company said it had raised a £2 million (approximately $2.7 million) seed round led by ADA Ventures. We also invested in returning active partners and portfolio ventures, as well as investors Techstart and Resolution Foundation.
Shell said Rose began using the generator AI in early 2023, combining it with the early traction forces her products received.
The company uses fresh capital to boost marketing, build relationships with trade unions and insurance companies, and build more AI capabilities within the platform. After the employment law, Shell said the company wanted to expand to small bills and tenants.
“Then we’ll expand to other regions,” she said. “We are already seeing opportunities in the US and Europe.”