The new animated kids series, scheduled to premiere this year, will not head to the TV network. Or streaming services. Instead, We Ghost Media Plan, founder of Production Studio, is about to launch it on a decentralized web platform that uses blockchain technology.
And yes, crypto wallets are involved.
Founded by Chris Jamal, assistant director of “Bob’s Burgers,” and Jaclynn DeMas, producer of the hit children’s show “PEG + CAT,” We Ghosted Media is a television production studio that abandons traditional ways of releasing shows in favor of a decentralized approach commonly referred to as Web3.
On Friday, the studio announced that it will work with Lamina1 to launch a new animated kids series entitled “Owen Nowhere.”
Lamina1 was founded by Neal Stephenson, author of “Snow Crush,” and was launched in 2022 as a Layer 1 blockchain platform designed to provide creators with an environment that protects, controls and monetizes their intellectual property. However, Lamina1’s comprehensive mission is to build an open metaverse. Stevenson’s Vision of Metaverse – The concept he coined in a 1992 acclaimed novel consists of a virtual world where users can get their own realistic 3D avatars.
Blockchain technology and metaverse are the world buzzwords of technology and were slow to achieve large-scale adoption. It’s particularly bold to showcase children’s shows in this space. Production studios are especially bold considering how children need to know how they navigate platforms that require crypto wallets.
However, Jamal and Demas are banking at the freedom of decentralized platforms. This allows viewers to interact and even participate as a selling point to beat the user.
Image credit: Ghost media
The new show chronicles visits to rare tourist attractions, centering on Owen B. Gres, a preteen avid content creator on family road trips. The family dynamics are interesting, sweet and slightly dysfunctional. It features Owen’s adoptive vampire parents, a magical makeover, a pet cat and a stroller fish.
But, as Jamal and Demas told TechCrunch, this is more than a show. It is about their mission to set “a new standard for the future of children’s entertainment in a dispersed era.”
This project is developed and displayed in an unannounced space in Lamina1, in order to allow creators to create their own virtual worlds. In these worlds, creators can build interactive experiences, digital items and content in a variety of formats, including 2D, 3D, Augmented Reality (AR), and Virtual Reality (VR).
The story continues