Pitch Marketing analyzes Swift’s media alongside the NFL, including social media, and relates to Sport.Swift’s global ERAS tour, his relationship with chief tie-ups with Chief Stitch End Travis Kelce, and her appearance at the Super Bowl It’s decided. Important media topics. The analysis examined media coverage from Swift’s first match day appearances from September 2023 to February 2025.
Taylor Swift may not be on his NFL salary or have any official soccer products, but the singer is responsible for bringing $1 billion in advertising to the sport, according to Apex Marketing.
The official number is $992,361,912.
Apex Marketing – a 10-year-old company that offers sponsorship and brand analysis to entertainment and sports venue owners and commercial brands – has been a billion-dollar company by tracking the speed mentioned in the same breath as the NFL I calculated the value. This includes newspapers, radio stations, television broadcasts and social media posts.
“It’s just a media topic,” says Eric Smallwood, president of Apex. “If you’re a brand and you want to go buy media for your products or services, you need to spend this amount to gain this level of media exposure.”
Apex studied the singer’s media spotlight on September 24, 2023, when he shocked fans by cheering from the Arrowhead Stadium Suite from his game-day debut.
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“Her concert tours were constantly on the news back then,” Smallwood says. “When she crossed into the world of the NFL and football, which were environments other than Swilift, it killed these two sports and entertainment on each other.”
The timing of the ERAS tour amplified Swift’s already blind media exposure. An article about whether to trek from the Tokyo concert to the Super Bowl in 2024.
Following that game, the superstar stopped her record-breaking concerts, sometimes with her boyfriend, in Asia, Australia and Europe. In every city, a handful of her concert participants sported Chiefs’ merchandise, especially Travis Kels jerseys.
“And that just explodes from there,” Smallwood says. “The entity contacted us and said, ‘What is the value of this period?” ”
His company followed “Love Story” throughout February, with interest growing as to whether Swift will be attending a Super Bowl matchup between the Chiefs and the Eagles.
She did so, and the NFL showed her on a 10-second broadcast, with the exciting Swifties being adjusted to broadcast worldwide, booing her to Eagles fans.
Either way, the singer was the topic of conversation for days following a big game.
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“The booing became a discussion that kept the conversation going,” Smallwood says. “We have followed the media every day, not only nationally but internationally. With her, we have a lot of international interest.”
The media articles may have declined over the past two weeks, but interest remains as fans wait for Kelce to see if he will return to the NFL next year.
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