Amazon is reviving its annual sales event, Prime Day, in July.
This year, consumer demand for popular sales events may be attenuated by the possibility of increasing product costs. To highlight the impact of President Trump’s tariffs, Amazon is reportedly beginning to display tariff costs next to the total price of products on the site, according to Punchbowl News.
The White House has quickly condemned Amazon’s decision to show the impact of tariffs as “an hostile and political acts by Amazon,” White House press chief Carolyn Leavitt said at a press conference Tuesday morning.
“This is another reason why Americans should buy Americans,” she added.
Amazon responded quickly, informing the Washington Post that listing import fees was only considered on the low-cost Amazon Haul store, not its main site. (Trump reportedly called Amazon founder Jeff Bezos to complain.)
Prime Day is still a few months away, so it is unclear how much tariffs will affect sales this year. Reuters reports that while some Amazon sellers have begun to withdraw from Prime Day due to pressure from tariffs, others have reduced the amount of discounted items sold.
Prime Day usually gives Amazon a way to promote sales in other ways by offering discounts on both its own products and from other businesses. The company notes that SMEs today account for more than 60% of Amazon stores’ sales, and last year they sold over 200 million items during Prime Day.
The event also sells more items than other Prime Day events before, the retailer said.
This year, Amazon said Prime Day will be trading in more than 35 categories, including electronics, kitchens, beauty and apparel. The company has not bullied the deal yet, but it said the sale will feature “socially trending items” and “creator favorites” alongside other products including Amazon.
The event is scheduled to be held in Ireland for the first time this year, with Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, Netherlands, Netherlands, Poland, Poland, Portocal, Sinhuara Arabia, unded, undeen, unded, unded, unded, UK
On Tuesday, Amazon began selecting new luxury items on a site curated by Saks.
This latest addition to Amazon’s Luxury Stores section features top brands like Dolce & Gabbana, Balmain, Etro, Stella McCartney, Giambattista Valli, Erdem, Fear of God, Jason Wu Collection, Rosetta Getty, Johanna Ortiz, Chantecaille, and La Praireie. US customers can shop for new collections on Amazon.com/saks and the Amazon Shopping app.