There is no robust approach to sales enablement. This is the process of providing sales teams with the resources they need to close the deal. Some teams are lacking on the research side. That is, identify and contact potential customers. Others need to help get the deal through the finish line.
To satisfy these diverse needs, founders Matt Millen and Srinath Sridhar turned to AI Tech. Their company, Regie.ai, develops sales enablement software designed to combine AI with human-driven outreach.
“We first met in 2021 and gathered for a founding paper on building a generative AI content platform for sales teams,” Srinath, CEO of Regie.ai, told TechCrunch in an interview. “We aim to expand human sellers and will not replace them.”
Sridhar, a former software engineer at Google and Meta, is a trade data scientist who developed enterprise-scale machine learning systems. Mirren was previously VP of T-Mobile and led the national sales team.
When TechCrunch first covered Regie.ai in 2022, the company did not offer a service that uses fine-tuning versions of Openai’s GPT-3 model to generate marketing copies. Regie.ai’s product portfolio has since grown to a level that is barely recognizable for this reporter.
Today, Regie.ai offers tools such as AI-powered sales sequence builders and “co-pilot” for messaging personalization and sales exploration. The company’s platform aims to bring phone, email and social outreach workflows together into a single platform, and to enhance these flows using automation and AI insights.
“Regie.ai is AI-Native,” Srinath said.
Regie.ai can analyze signals such as website visits, engagement interactions, and intention data to determine the best next step in outreach, says Srinath. If the buyer shows that he is ready for engagement, regie.ai decides whether the AI handles the next touch or whether the person in charge will intervene – assigning a call, email, or social task.
Srinath acknowledges there is much competition in the available-selling software space, the space estimated to be worth $5.23 billion in 2024. However, Srinath argues that Regie.ai is unique in that it does not attempt to steal reps from its main sales pipeline.
“The sales realization industry is stuck between two extremes,” he said. “On the one hand, there is AI software that promises to completely replace humans, while on the other hand, there is legacy software that has not been meaningfully innovated for years. I believe Regie.ai is solving this problem.”
San Francisco-based Regie.ai appears to be doing something right with its customers, including Crunchbase and Copado. According to Srinath, annual recurring revenues rose 300% year on year.
In anticipation of further scale-up, Regie.ai recently closed the $30 million Series B funding round co-led by scale venture partners and Foundation Capital with participation from Khosla Ventures, Stepstone Group, TriplePoint Capital and South Park Commons. The new capital, which increased the company’s total to $50.8 million, focuses on the growth of Regie.ai’s growing Regie.ai and the successful engineering and client organization, Srinath said.