Prime Video is currently experimenting with AI assist dubbing for selected movies and TV shows, as announced Wednesday by Amazon-owned streaming service.
According to Prime Video, the new test will showcase AI-assisted dubbing services in English and Latin American Spanish, combining AI and human localization experts to “ensure quality control.”
It can be used in 12 titles that were originally not supported for dubbing. These titles include the Spanish animated film El Cid: La Leyenda, the family-friendly drama Mi Mamá Lora, and the indie film Long Lost.
AI-based dubbing has become popular in the entertainment industry as it helps make content accessible to a larger audience. Various streaming giants are beginning to use this technology.
For example, DeepDub, a company specializing in AI Dubbing, counts Paramount+ among clients. YouTube has also invested heavily in the field, and recently introduced an auto-immersion feature that allows creators to translate videos into multiple languages.
Prime Video already offers several AI features to enhance your viewing experience, including an “X-ray summary” that summarises the entire season and the entire episode, and an “X-ray summary” that improves audio clarity in dialogs that may be difficult to hear.