In February 2024, equity management startup CARTA revealed that it is entering the startup Winddown business with a new product known as the CARTA conclusion.
By December, the company had decided to “retire” its offering, according to a blog post.
And now, SimpleClosure, a startup that described itself as a “turbo tax on closure,” has announced that Carta is the new investor in the $15 million Series A round.
Karta spokesman Amanda Taggart said Karta’s decision to shift gears was driven by the recognition that “it makes more sense to work with team laser-focused investments and partners in solving this issue.” (We also offer customers a free consultation and a 10% discount to SimpleClosure’s services.)
Dori Yona came up with the idea of simple maintenance when building his last company after being entrusted by a board member to create a “shutdown analysis.” The process was extremely complicated and Jonah felt forced to build a software technology platform to automate and streamline the shutdown process. According to Yona, demand was initially so high that by February 2024, young startups had already surpassed seven annual revenue figures.
At the time, SimpleClosure announced that it had raised $4 million in less than six months since it raised $1.5 million in seed funding. In total, we raised $20 million.
TTV Capital led Simpleclosure’s $15 million Series A. This includes participation from existing investors Infinity Ventures, Anthemis and Vera Equity. In addition to CARTA, new backers included LegalTech funds and a group of unknown angel investors.
“The reality is that 90% of startups haven’t done that and shutting down shutdowns remains an implicit yet necessary part of entrepreneurship,” Jonah said. “We hope that businesses don’t need us, but if that’s the case, we’re here to help them do it the right way.”
According to Yona, Simpleclosure’s revenues increased 12 times compared to the previous year in 2024.
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