With signs of an increasingly comfortable relationship with humanity’s Amazon, Anthropic has recruited AWS customers to form a new team using AI products.
The team, which appears to have started hiring a few months ago, aims to “accelerate” human AI adoption among AWS accounts by “building programs that scale across global markets and segments.” This is according to the job listings on Anthropic’s website and on the job board around the web.
“(Y)OU will own and expand one of our most important strategic relationships and lead the team responsible for billions of dollars in revenue opportunities through AWS Partnerships,” reads a list of heads in the Amazon GTM Partnership role. “You will work closely with senior leaders in both organizations to promote joint success (and) formation strategies.”
Amazon is a major supporter of humanity and has committed $8 billion in capital to previous startups. Although the company has no governance rights and is a minority investor, Amazon is humanity’s “primary” training partner and offers in-house tips to help humanity develop AI models.
Humanity has also optimized the models that run on AWS infrastructure and released models with features exclusively for Bedrock, AWS’ AI development platform. We have also launched collaborations with Amazon Partners, including Accenture and Palantir, to promote access to AI technology through AWS.
Humanity CEO Dario Amody said in November that the Claude family of human models is being used by “tens of thousands” bedrock customers.
Amazon is leveraging Alexa+, which utilizes human technology for its improved Alexa+ power components. Amazon CEO Andy Jassy recently claimed that Amazon’s AI revenue has risen by a “triple digit” percentage year over year, representing “billions of dollars of annual revenue utilization.”
Meanwhile, humanity is trying to make money because it benefits from the scope of AWS. The startup reportedly aims to note revenues of $12 billion in 2027 from the projected $2.2 billion this year.
Amazon’s dealing with humanity has attracted regulatory scrutiny.
The FTC sent a letter to Amazon, Microsoft and Google last year, demanding that companies explain the investment in startups that humanity gives to a competitive AI landscape. Google is also artificially investing and putting billions of dollars into the company through multiple funding rounds.
The UK’s Competitive Markets Agency (CMA) also looked into the partnership between Amazon and humanity, examining whether key aspects would “have a more significant impact” than the latter.
This year, the FTC released a report that AI investments by major tech companies could create lock-in and reveal sensitive information that could undermine competition, but stopped until it reached recommendations for enforcement action. The CMA concluded that in some of its own, Amazon’s partnerships and equity investments cannot be investigated under current merger rules due to the size and scope of the transaction.