Faireez, which aims to bring “five-star hotel-style housekeeping” to multifamily buildings, has emerged from stealth with seed funds of $7.5 million, the startup told TechCrunch exclusively.
Founded in 2023, Faireez’s goal is to provide as customized cleaning services as possible. Each building will provide a subscription model where it is assigned a dedicated housekeeper called a fairy.
Faireez offers residents of apartment complex property, such as high-rise apartments and condominiums, a way to book a cleaning appointment via its website or app. Interestingly, users can book based on actual tasks, such as cleaning their food daily or wiping the floor once a week.
Co-founders Omer Agiv and Ori Fingerer refused to reveal their hard income figures, but said the startup had “relationships” with “top 50 property management companies and landlords,” providing services as amenities for four states: New York, New Jersey, Florida and Illinois. These companies and landlords include Silverstein Properties, Charney Company, First Service Residential, Iron State, BNE and more. Together, they manage around a million apartment complex units.
Faireez says it incorporates artificial intelligence, which offers artificial intelligence in several ways. One has developed an AI-powered automated scanning technology that allows residents to analyze their homes via video to create tailored cleaning plans. The feature will be available later this year, the founders say.
“That dynamic pricing will turn housekeeping into an SKU-based service, and every chore will have a price tag,” Finger told TechCrunch.
The startup has also developed an AI quality assurance system. For example, each cleaning visit is documented with a time stamp photograph. The photos before and after are then analyzed by AI for quality control and shared through real-time notifications.
Faireez partners with large professional companies and acts as a fairy within those companies “carefully select the top 5% of employees.” Startups provide these workers with the same protocols, uniforms and equipment.
“The same fairy comes every time, so it builds an element of trust,” Agib said. “And we use an AI-based imaging engine to make sure that the chores are performed the same way each time. Consistency is very important.”
Faireez claims that these fairies are 30% to 40% more than the market average, making them eligible for the bonus.
Faireez said he plans to introduce his robot companions in the coming months to help with basic chore fairies with housekeepers elsewhere in Mexico and elsewhere.
Certainly an ambitious goal is to serve one million multi-family units by 2030.
Currently, Faireez has 12 employees. It will direct new capital towards “more R&D” for its technology and move to four more states in 2026. The founder refused to point out only his attention to the West Coast.
This is not the founder’s first joint venture. Previously, they founded the Israeli data company for Weissburger, a beer industry that sold for $80 million in Anheuser-Busch in 2018.
“Both companies (Faireez and Weissbeerger) are examples of bringing high-tech into low-tech spaces,” Finger said. “And when you see what people spend their time, you know that daily chores is one of them. The average American spends four years doing chores throughout their life.”
Aristagora VC also included participation from Longevity Venture Partners, Hetz Ventures, Secret Chord Ventures, Re Angels and NFX founding partner Gigi Levy-Weiss.
Moshe Sarfati, managing partner at Aristagora VC, told TechCrunch that Faireez believes it is “revolutionizing the industry a thousand years ago.”
“Essentially, they have what they need to be a game-changer with this ‘blue marine space in a home’ amenities,” he said.
Photo above, left to right: Omer Agiv (CEO and co-founder), Ori Fingerer (co-founder and chief business development officer), and Gil Kaplan (CTO & Co-Founder).