Sales automation startup Clay raised the Series C round at a valuation of around $3 billion, led by Capitalg, according to three sources with knowledge of the transaction.
Clay and Capital did not respond to requests for comment.
The new round comes just a month after New York startup announced that most employees will be able to sell a portion of their shares at a $1.5 billion valuation. That secondary agreement, known as the Tender Offer, is led by Sequoia and has agreed to purchase up to $20 million in employee shares.
Employees who have sold at far less prices than the company may now think they are trading badly, but next year there will be another opportunity to sell more stocks at a higher rating. Kareem Amin, co-founder and CEO of Clay, told TechCrunch in May that he hopes to make bid offers on an annual basis.
Clay was founded in 2017, but it didn’t make a fuss a few years ago when Amin decided to pivot the startup’s focus to boost AI on sales and marketers, discover important data and automate strategies to head to the market. Clay allows salespeople to find and update prospective customer lists and write personalized outreach emails.
Today, Clay’s tools are used by thousands of customers, ranging from large companies such as Openai, Hubspot and Canva to over 100 small consulting institutions that help other companies use clay for their off-the-shelf efforts.
The company competes with sales technology platforms such as Zoominfo, Lusha and Apollo.io, as well as new products and common rooms.
In addition to Sequoia, Clay’s existing investors include Meritec Capital, Bolster Start Venture, Maple VC, First Round Capital and Box Group.