Following the end of its $12 million Series A funding, Capsule is upgrading its AI-powered video editing assistant for its marketing, sales and media teams, the company announced Wednesday.
The upgraded editor includes new features such as AI suggestions and real-time collaboration support.
The new version of studio software features AI-powered co-producers who provide suggestions designed to help brands improve storytelling capabilities.
Capsule co-founder and CEO champion Bennett told Capsule co-founder and CEO champion “(It’s) a more interactive experience. “The goal is to help people who don’t have specialized expertise tell good video stories.”
The new co-producer allows users to enter prompts such as “Create sizzle reels from the latest events.”
AI agents recommend everything from footage from your brand’s media library to sequences of clips, to suggest locations where to add titles and graphics. This will help users throughout the video production process, the company said.
The plans to add another tool capsule will be a real-time collaboration edit, making it easier for colleagues to collaborate.
For example, one person can focus on the beginning of a video, while someone else is working on the ending. This involves participating in the company’s existing commenting feature, where teams can chat and leave notes at various points in the video.
The capsules were first released to the public in October 2024 after the beta period in 2023. Since then, it has attracted the attention of notable companies such as Hubspot, Instacart and Ramp.
AI Studios offers a variety of useful features for teams looking to reduce editing time and speed up post-production. This includes automatic video transfer, intro summary, title cards with branded graphics, image generation, text animation and more.
Capsule offers both a free version and a paid corporate subscription.
“As far as adoption goes, it’s been going very well. For example, about a third of the revenue last year was due to expansion,” Bennett said.
Investors are also paying attention. The Series A round was led by innovation efforts with participation from several angels, including Hubspot Ventures and Frame.io founder Emery Wells, former Twilio executive François Dufour, Ramp co-founder Karim Atiyeh, Instacart chief marketing officer Laura Jones, and Frame.io founder Emery Wells.
Existing supporters include the Bloomberg Beta, Human Ventures and Swift Ventures. To date, the company has raised a total of $19.75 million.
With this new funding, Capsule will hire more product designers, visual designers and AI engineers to expand its sales team.