Beyoncé is partnering with Levi’s partners for chapter 2 of the “Reimagine” campaign entitled “Pool Hall.” The campaign video features Beyoncé in a denim-on-denim look, facing actor Timothy Oliphant. The same name and featured Beyoncé’s song “Levii’s Jeans” and Post Malone. From her album “Cowboy Carter.”
Beyoncé Knowles-Carter is working with the brand to showcase how perfectly her Levii jeans fit, showcasing her latest collections and bringing out new ads.
Both Megastar and Denim Powerhouse posted a new commercial on Instagram on Monday, promoting the second chapter of Beyoncé and Levi’s “Reimagine” campaign as “Pool Hall.”
In Levi’s 1991 video nods to the same name ad, Yonse locks the look of a denim on denim facing actor Timothy Oliphant. Of course, the clip is set to Beyoncé’s 2024 song featuring Post Malone, “Levii’s Jeans” from her eight studio albums Cowboy Carter.
In the caption, Beyoncé simply wrote “My Jeans.” Meanwhile, her Parkwood Entertainment company shared more photos of the singer wearing another denim-on-denim Levi look. And many fans noted how perfectly the jeans hugged the superstar.
Beyoncé first revealed her collaboration with Levy in September. She announced her first drop by bullying her, and teasing “Chapter 1: Landerlet” with a rather nostalgic, nostalgic ad. In the video, the creator of “Cowboy Carter” collapses while recreating a 1985 “Launderette” commercial featuring model Nick Kamen in his underwear.
Do you need a break? Play USA Today Daily Crossword Puzzle.
“I am honored to work with Levy to create a typical American iconography,” the superstar said in a statement shared previously by Business Wire. “Denim denim is often seen through a male lens, so this rethinking campaign celebrating the iconic female perspective is important to me.”
Of course, the second drop is on the heels of Beyoncé’s Cowboy Carter and Rodeo Chitlin Circuit Tour announcements. It began on April 28th in Los Angeles, and because of its appearance, many fans are preparing for the concert by getting a pair of Levies.
Follow Caché McClay, Beyoncé Knowles-Carter reporter on the USA Today Network on Instagram, Tiktok and X on @CachemCclay.