Last month, Deather reported its first positive cash flow in 2024, marking a significant milestone in its history. As music streaming platforms approach profitability, they launch new features to differentiate themselves in highly competitive markets.
On Wednesday, Deether announced several features aimed at providing a personalized experience by listeners. These include customizable algorithms, monthly summaries, universal sharing, and more.
Most notably, Deezer believes that custom algorithms distinguish themselves, as listeners can fully personalize recommendations without limitations.
Starting this month, users will have full control over their music discovery experience by manually adjusting recommended songs, playlists, albums and artists.
Competitors such as Amazon Music, Apple Music, and YouTube Music allow users to dislike or hide songs to reduce songs, but Deezer takes this a step further by allowing users to completely exclude songs, artists, or albums through the new “recommended” section.
Deezer also introduced a “Aversion” button to pair with existing “Like” features. By tapping on the heart symbol, users can express disapproval of a song and show the algorithm that they don’t want the track’s recommendations again.
Other new features aimed at enhanced customization include options to personalize your playlist cover by choosing from a variety of colors and stickers, customizing your favorite tabs, and prioritizing albums and artists for easier access. These features are scheduled to be released next month.
Deezer has also announced a new monthly summary feature called “My Deezer Month.”
In early May, users can see a breakdown of activities, including various monthly statistics, including songs, artists and genres they listen to the most, as well as comparisons of total listening to the previous month and the total time spent on the top three genres.
This is a difficult area for Deeser to tackle, as Spotify remains the go-to platform for putting together every year. Apple Music debuted a monthly version of its replay feature last year, but it is unclear whether Deezer’s attempts will achieve the same level of popularity.
According to the company, the use of “My Deather Year” increased by 30% in early 2025.
Additionally, Deezer has announced the universal sharing feature. When users share a song with a friend, they can take them to the Deezer website and click on multiple links to services that allow the song to be used, such as Spotify or Apple Music. Therefore, even if they don’t have a Deather account, they can still listen to the artists and enjoy the music.
Universal Sharing will be on sale in late April.
Deezer is making profits, but in 2024 it experienced a slight decline from 10 million in 2023 to 9.7 million.