On Wednesday, Amazon released what claims that the company is the most capable AI model in Nova Premier, the Nova family.
Nova Premier, which can handle text, images and video (rather than audio), is available on Amazon Bedrock, the company’s AI model development platform. Amazon says Premier is excellent at “complex tasks” that require a deeper understanding of context, multi-step planning, and precise execution across multiple tools and data sources.
Amazon announced its NOVA model lineup at its annual AWS Re: Invent Conference in December. Over the past few months, the company has expanded its collection with image generation models and audio understanding and agent task performance releases.
With a context length of 1 million tokens, Nova Premier means that it can analyze approximately 750,000 words on a specific benchmark than flagship models from rival AI companies such as Google. In the verification of the SWE Bench, a coding test, Premier is behind Google’s Gemini 2.5 Pro, and also performs poorly on benchmarks measuring mathematics and science knowledge, GPQA diamonds and AIME 2025.
However, according to Amazon’s internal benchmarks, the model works well in searching knowledge and visual understanding, SimpleQA and MMMU testing at the premiere’s bright spot.
On the bedrock, the price of the premier is $2.50 per million tokens supplied to the model and $12.50 per million tokens generated by the model. This is an output token of $2.50 per million and $15 per million for roughly the same price as the Gemini 2.5 Pro.
Importantly, the Premier is not a “inference” model. In contrast to models such as Openai’s O4-Mini and Deepseek’s R1, there is no additional time and calculations to carefully consider and fact-check the answers to the questions.
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Amazon is pitching the premier as the perfect thing to “educate” small models through distillation. This means that it transfers functionality from a particular use case to a faster and more efficient package.
Amazon believes AI is increasingly at the heart of its overall growth strategy. CEO Andy Jassy recently said the company has built over 1,000 generative AI applications, with Amazon’s AI revenue rising “three times the digits” compared to the previous year, representing “annual revenue implementation rate of billions of dollars.”