Samsung’s Unpacked 2025 is coming soon
January means it’s time for Samsung to hold Unpacked 2025, its first big phone event of the year after CES. The event is expected to announce the Samsung Galaxy S25 phone lineup. But as it was last year and almost certainly will be again this year, it wouldn’t be a hardware event without a ton of AI. Hardware editor Brian Heater predicted:
“Galaxy AI will of course be front and center as Samsung seeks to not only establish itself as a leader in this category, but also differentiate itself from the Google Gemini features available on Android devices. The AI announcement was Circle to Search, a Google feature first released in S24.
“Other possibilities exist, but with much less certainty, that information has emerged that suggests a successor to the less well-received Galaxy Ring wearable, or an augmented reality headset being co-developed with Google. For example, a detailed investigation of Project Moohan.
Watch the entire event kicking off at 10am PT / 1pm ET in the embed below.