As Snapchat takes over Instagram and Tiktok, the company announced Thursday it will introduce new tools and features to make it easier for creators to create and share content on the platform. Social Networks has launched the “Timeline Editor” feature. This includes new ways to create videos from saved memory, the ability to auto-save stories to profiles, and more.
Snapchat says the new Timeline Editor will provide creators with a more intuitive way to directly edit videos on the platform. The Timeline Editor lets you view videos in a time series layout, making it easy to crop, move, or rearrange clips. Once the sequence is set, you can add lenses, add music from the sound library, and use other creative tools. This tool can remove the need for users to edit simple videos on third-party editing platforms such as CapCut before posting on Snapchat.
Creators also access the new “Create Video” template, select some memory, select songs from the Snapchat’s Sounds library, and select their favorite template to generate custom compiled videos. This feature is deployed globally on iOS.
Users will also be able to automatically save public stories directly to their profiles soon, allowing people to revisit their content. According to Snapchat, this feature allows creators to build a lasting collection of the best memories and keep their content alive. Of course, this feature beats the purpose of the ephemeral elements behind the story, but it can be useful for those who want to save the story.
Additionally, Snapchat allows creators to access more insight into how their content is working, and to better optimize their posts.
Creators can see the number of viewers who watched the public content for at least 12 days last month, giving them a better idea of how many viewers they have. They will also be able to see which of their spotlight posts and public stories received the most views in the last 28 days, and the total view times across all content.
Additionally, creators will get insight into traffic sources as they will see a view based on the source. Finally, you can see the average time users spent watching Spotlight posts and the average percentage of Spotlight posts that users have finished watching.