As cable television continues to experience stagnation and the trend towards cord cutting is strengthened each year, Warner Bros Discovery (WBD) is adapting to an evolving media landscape by separating streaming and cable operations. According to WBD, this groundbreaking decision is aimed at maximizing the potential of both businesses.
The company announced plans to split it into two published entities on Monday. The Streaming & Studios division includes Warner Bros. TV, Motion Picture Group, DC Studios, HBO, and HBO Max. A global network featuring CNN, US TNT Sports, Discovery and Bleacher Report.
In particular, Discovery+ is not included in the streaming segment, indicating that WBD cannot prioritize as much as HBO MAX.
Recently, HBO Max has returned to its original branding, highlighting the company’s commitment to premium content.
The decision reflects wider trends among media companies, including last year’s spinoff of NBCuniversal’s cable channel Comcast.