Netflix is adding more live streaming content, the company announced in its prepaid presentation on Wednesday. Currently reaching over 94 million global monthly active users, the service is steadily introducing live television to its audiences using sports content from WWE wrestling, comedy, award shows and other special events (some of which certainly didn’t work).
According to Bela Bajaria, Chief Content Manager at Netflix, the company will add a new program on July 11th, including the battle between Katie Taylor vs. Amanda Serrano Rematch. The new NFL deal also shows two Christmas Day matchups: the Dallas Cowboys against the Commander of Washington and the Detroit Lions against the Minnesota Vikings.
Additionally, Netflix will live stream the 32nd Screen Actors Guild Awards on March 1, 2026, and will stream its own “Netflix Tudum 2025: The Live Event” at the end of this month.
These will take part in weekly streams of WWE events currently hosted on the service.
The company has also pitched it to advertisers for Netflix Ads Suite. It allows first-party data to be incorporated from either Liveramp or Netflix itself (thanks to the new first-party measurement solution), expanding the program’s ad purchase options and more. Additionally, one new ad format uses generator AI to match ads to Netflix shows.
In addition to promoting new shows and film lineups, the company also promoted Gen Z and Millennial Reack to advertisers, noting that Netflix is viewed at age 18-34 than other US broadcast or cable networks, and that consumers in the US ad supportive group monitor an average of 41 hours a month.