One of the many ways President Donald Trump makes headlines is his recent increase in net worth. The 45th and now the 47th president saw a net worth twice as much as $2.3 billion in 2024 to over $5 billion in 2025.
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How did he do that? Some are coded.
The President and First Lady each launched Memecoin earlier this year, but that had something to do with it, and there was something like Trump’s World Free Finance Project. The bigger question here is how he used his crypto activity to strengthen his overall economic benefits, and what the average investor can learn from it.
World Liberty Financial is not exactly a cryptocurrency, but it works in a similar way. The announcement of Trump’s involvement in the project may have surprised some, as it didn’t look like a natural place for him, even to Trump.
“Crypto is one of the things we have to do,” Trump said in X.
However, it was not entirely clear what World Liberty Financial did. The New York Times was founded with the goal of “democratizing cryptocurrencies” by several men who are described as “two little-known crypto entrepreneurs who have not experienced well-known businesses.” To be fair, you might think it could describe half of a successful crypto entrepreneur there, but that was one of many “huh?” The moment of Liberty Financial announcements around the world.
Unlike other cryptocurrencies, buyers of “$wlfi”, where cryptocurrency is represented, did not purchase coins. They had bought a “Governance Token.” And these tokens cannot be traded – absolutely. So, what are they for? They grant you the right to vote in the development process and comment on the underlying code that runs World Liberty Financial.
One of the successes of World Liberty Financial was to generate more than $550 million in revenue, but it is worth noting that most of this came after Trump won the November 2024 presidential election. Despite criticism from industry experts citing governance conditions that appear to support widespread concerns about insiders and conflicts of interest, the Trump family currently owns control of the world’s Liberty Financial and the founder has been replaced, was revealed in fine print on the project’s website.
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Trump has announced Trump Coin, a meme coin similar to everyone else, despite still being a presidential election. If you’re new to the term, the Securities and Exchange Commission describes memecoin as “inspired by internet memes, characters, current events, or the tendency for promoters to attract enthusiastic online communities to buy memecoin.”
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