Tiktok is notifying businesses and creators via email as they prepare for the creator marketplace sunset in favor of a wider, new experience. Online platforms that connect brands with creators will stop allowing creators to create invitations and new campaigns as of Saturday to collaborate in advertising and other sponsorships.
On April 1st, the Creator Marketplace was completely closed and the website will redirect visitors to the new Tiktok One creative platform on its behalf.
While the standalone marketplace is gone, Tiktok continues to provide ways for brands and creators to connect via the Tiktok One platform. Additionally, the service will help video creators to discover inspiration, research trends, connect with other experts, and support “native” tiktok videos for advertising campaigns.
The site included Tiktok Trend Tracker Points To Top Trends and the largest user-generated content, creators, hashtags and songs. We also provide information on how to use Tiktok’s creative tools, advertising products, business accounts, and more.
AI-compatible functions are also Tiktok’s features.
For example, as part of the migration, Tiktok’s video generator tool provides an online editor that allows you to upload videos and add music. According to the Tiktok website, the tool will no longer be available at Tiktok Creative Center as of Friday.
Instead, users are redirected to Tiktok’s AI-powered Symphony Creative Studio.
Here, marketers can access the new AI assistant, the Symphony Assistant. This allows you to summarise trends, create Tiktok-Native scripts, and brainstorm ideas. You can also create it Tiktok style video Uses AI input. In some cases, AI may remix existing footage from a brand, and in other cases, they may use digital avatars to sell the product.
The video is enhanced with captions, voice, music and stickers and localized to other languages.
The AI-powered Symphony feature has been extended to Tiktok’s ad manager, allowing marketers to generate ads with some input and optimize those ads with the suggestions provided. Additionally, additional editing can be done using other AI-powered features.
Another creative tool, Script Generator, can create Tiktok video scripts after advertisers have entered relevant information such as product names, descriptions, and related industries.
Prior to the closure of the standalone creator marketplace, Tiktok encourages advertisers to migrate data from their site (or another dashboard called the Tiktok Creative Challenge) to Tiktok One.
The company first announced plans to move the Creator Marketplace to Tiktok on May 1st last year.