Amazon has shut down “Inspire” short-form video and photo feeds like Tiktok, previously available on mobile apps. Feeds allowed users to discover products and shopping from content created by influencers, brands and other customers.
A company spokesman confirmed the move to TechCrunch and stated, “We regularly evaluate various features to better coordinate what our customers are most important. As part of this, Inspire is available. It’s gone.”
In particular, American shoppers seeking product reviews from Tiktalker as they face uncertainty in tiktalk, as they face uncertainty in tiktalk. It is an interesting time to shut down features that closely reflect Tiktok, as they could serve as an alternative.
However, Amazon has invaded other social channels, reducing the need for its own short video capabilities. For example, in November 2023, we partnered with Instagram to make it easier to buy retail websites directly within the meta-owned app. Around the same time, we partnered with SNAP to allow users to purchase products from social ads.
Inspire was originally launched in 2022 amid the progressive rise of social commerce.
However, the feature sparked controversy in August 2023 when Amazon tried to attract Amazon to the feature by inviting it to Select Influencers to submit a video. The company offered $12,500 for up to 500 videos and $25 for each qualification video. However, many creators felt this compensation was too low.
Another possible reason for Inspire shutdown is that the creators who were publishing their content weren’t quite there, as they could earn more revenue on other platforms.
The company spokesman did not further explain the reasons behind the shutdown, but pointed out other ways Amazon customers can get inspiration, such as Amazon’s creator storefronts and curated collections. I did.
They also mentioned new AI features like Rufus, a shopping assistant that launched last year.
“Beyond Amazon, customers know that they are looking for inspiration and product recommendations in their social feeds. And we’re committed to making Amazon products shopping more enjoyable through seamless social media integration. We’re innovating,” the spokesman added.
In particular, Amazon is testing a new feature that redirects shoppers to other branded websites when they search for products that are not available on Amazon.