Vechain has integrated Tesla’s application programming interface (API) to introduce blockchain-powered sustainability tracking and rewards for electric vehicle (EV) drivers.
The partnership introduces Evearn, a blockchain-based rewards program designed to encourage environmentally friendly driving behaviors without requiring users to understand blockchain technology.
Vechain CEO Sunny Lu pointed out the importance of turning everyday behavior into rewards.
“At Vechain, we believe small, meaningful behavior can drive global change. By integrating with Tesla’s API via Evearn, we can turn everyday behavior into rewards and directly benefit. “We encourage individuals to make better choices while doing so,” Lu said.
Vechain is a blockchain platform focused on supply chain transparency and sustainability. It was launched in 2015 by Sunnyloo, former CIO of Louis Vuitton China. Originally built in Ethereum, Vechain moved to its own blockchain Vechainthor in 2018.
Through Tesla’s API, Evearn is a sustainable activity such as Tesla drivers selecting charging at renewable energy stations, off-peak charging times to reduce grid stress and sharing anonymous driving data for environmental research. Allows you to earn rewards for.
These actions are recorded in Vechain’s blockchain for transparent tracking and automatic reward distribution via B3TR tokens. Tokens can be redeemed for sustainable products and services or donated to environmental initiatives.
At the time of writing, the B3TR was trading at $0.3108, a 15.9% decrease over the past 24 hours. The 24-hour token ranged between $0.3043 and $0.3874, with a market capitalization of $22.9 million and a 24-hour trading volume of $315,110.
According to payroll surveys, more than 73% of EV drivers are interested in sustainability loyalty programs.
Initially, Evearn was launched for Tesla drivers as part of its pilot program in the first quarter of 2025, and plans to expand to other EV manufacturers and regions throughout the year.
Tesla has won $600 million from 11,509 BTC holdings in the fourth quarter of 2024, according to its latest SEC filing.
The company initially purchased $1.5 billion worth of Bitcoin in early 2021, earning 39,474 BTC at an average price of $38,000 per coin. However, Tesla sold more than 70% of its holdings in 2022.
According to Arkham Intelligence, the remaining 11,509 BTC from Tesla is currently worth around $1.1 billion based on Bitcoin’s current price of $97,000.