Duolingo’s mascot, Duo The Owl, is dead. Well, the duo isn’t too dead (we think about it), but they committed so vigorously to this bit that CEO Louis von Anne reads eulogy of this beloved green bird from Tiktok .
As the author of fiction can probably tell you, killing everyone’s favorite characters is not a great way to make people fall in love with you. And what is the key to Duolingo’s Hingless Startup Marketing?
However, Duolingo pulled away this clearly cheeky stunt because it was so extraordinary to claim that Duo’s suspected cause of death.
“The duo was hit by cybertruck, as if they were certain they’d seen it before,” Von Ann said in the video. “In fact, it seems like all the characters in Duolingo are dead.”
Since making this declaration, Duolingo’s monthly active Android users have jumped 25% year-on-year worldwide, according to Sisirweb, the intelligence provider in the digital market. SirseleWeb also said that Android global downloads increased by 38% the day after the campaign, and web searches increased by 58%.
The duo’s “Death by Cybertruck” may be a distraction, but it gives people a way to lead anger to Elon Musk’s empire at critical times.
As Musk’s Doge Shotters’ Foreign Aid Program, Consumer Protection and Global Health Initiative, people are calling for the impact of Tesla Mogul’s Olihead.
Duolingo launched a campaign Monday to save the duo from untimely death. It’s a “duo or die,” the company says.
By completing Duolingo lessons and keeping the streaks of learning alive, users will earn enough in-app points to “save Duo”. This website representing the progress of the fuzzy green friend’s revival declares that its time is running out, but there is no time to end.
Believe it or not, Duolingo probably doesn’t want to kill any highly successful marketing assets.
Duolingo’s aggressive engagement agriculture tactics are certainly annoying to some users. If you are connected to another user of Duolingo, the owl will narc your friend and tell you that Charlie is behind his French lessons. However, most startups also use these over-the-top marketing tactics. I’m a little less clever about them.
“His mission was clear,” the CEO of Duolingo lamented on Tiktok. “Education is accessible and creates one horrifying notification at a time.”