Peter Stern, CEO of fitness equipment maker Peloton, said the company is looking for ways to expand its customer base by making it available for gym use and launching a peer-to-peer market for second-hand equipment.

Speaking at the Bloomberg Institute of Technology Summit on Thursday, Stern said Peloton is planning to distribute machinery to commercial gyms through its subsidiary pioneers, a gym equipment supplier, and is working to add Peloton workouts to compatible pioneer equipment.

This week, the company aimed to capture a market share of second-hand peloton equipment and launch a peer-to-peer marketplace called Repoward. “Historically (used sales) have been done in the Facebook market, for example. That’s absolutely fine for those who want to do it, but that means you need to trade with strangers on both ends.

“I want to create a separate program for each member so that I can find ways to scale my coaching so that I can get the right classes from the right instructor,” he said.